“That’s not the environment we want to create.” “I have been in so many dispensaries, and you go into the back and there are bags of product on the floor and a used bong right next to it,” Modlin said. The processing room, where gloved employees prepare orders from shelves of stainless steel bowls, is sheathed in clear glass similar to the open kitchens at trendy restaurants such as Trois Mec and Bestia. Each pod is stealthily secured by a cable, like the laptops at an Apple store. ![]() shoppers can take a sniff (Modlin said sanitation is his pet peeve at old-school dispensaries, where customers shove their hands into open jars of product). On custom-built wooden tables, cannabis strains are displayed in clear circular containers - dubbed “bud pods” - with built-in magnifying glasses allowing for closer inspection. On the other, open shelves and hooks hold a variety of products, including cannabis patches for pets. Against one wall, refrigerators contain edibles such as marijuana-infused lemon bars. Instead of queuing up, shoppers are encouraged to browse the store on their own. “There is no statute that requires tinted windows or bars - it’s because of that feeling that this is an illicit product,” Bierman said.Ĭo-founder and Chief Operating Officer Andrew Modlin said he looked to retailers such as Apple and even restaurants for ideas. (MedMen is managing four dispensaries in New York, including one in Manhattan.) But key to its success is an in-store experience that offers the same operational savvy and attention to detail common in more “vanilla businesses,” Bierman said. Cultivation facilities are in the works outside Reno, in Desert Hot Springs and in Utica, N.Y. ![]() The company also manages growing and manufacturing operations, including a dispensary and cultivation facility in L.A’s Sun Valley neighborhood. ![]() “They start becoming someone who is substituting marijuana for alcohol or something else.” “They see this store and say, ‘Oh, I’ll try those breath mints,’ ” Bierman said. MedMen co-founder and Chief Executive Adam Bierman has a nickname for what he considers the biggest untapped demographic: “the Chardonnay mom.” These are well-to-do customers who don’t currently use pot, but might be introduced to it by friends at a party or peek in while walking past an attractive boutique. “It is women and wealthier consumers that under-index for cannabis use” - representing a huge potential market ripe for a retail experience, she said, that is less “drug dealer” and more “legitimate.” “The guy ripping bong hits every day is not buying higher-end,” Azer said. From 2011 to 2015, marijuana users 26 years old and up grew by more than 30%, while those ages 18 to 25 climbed only about 4% (young people still represent the bulk of those who admit to using pot), Azer said.
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